Follow up by email, on its own

One short series of emails, sent from your own address, on your own schedule.

5 min read

Set up sending

  1. 1
    Pick your provider

    Resend, Brevo or Mailgun. Create a key in whichever one you use, then paste it in. We never show it again once it is saved.

    Open Email follow-ups
  2. 2
    Say who it comes from

    The address and the name people see. Use an address on a domain you have verified with your provider, or the emails will bounce.

  3. 3
    Send yourself a test

    One button. If it lands in your inbox, your sequences will send.

Write the emails

  1. 1
    Create a sequence

    A sequence is one series, like three emails after you send a quote.

  2. 2
    Add each email

    A subject, a message, and how many days to wait after the email before it. 0 days means it goes on the next run.

  3. 3
    Use fill-in tags

    Type {{first_name}}, {{company}}, {{agency}} or {{sender}} and they get swapped for the real details when it sends. The eye button shows you exactly what one person will get.

Add people and start

  1. 1
    Paste addresses or pull in leads

    Paste a list, or pick a pipeline stage and every lead there with an email address gets added. Nobody gets added twice.

  2. 2
    Press Start sending

    Due emails go out every 15 minutes on their own. Send anything due now does it immediately if you cannot wait.

  3. 3
    Watch what happened

    Sent shows the last 100 emails with whether each one landed. A bad address is recorded against that person and retried later, so one failure never stops the sequence.

    Open Email follow-ups

Staying on the right side of it

  1. 1
    Unsubscribe is automatic

    Every email carries an unsubscribe link. One click and that person is out of the sequence for good, with no action needed from you.

  2. 2
    Only people who expect to hear from you

    Use this for leads you have spoken to, quotes you have sent, and clients you work with. Bought lists get your sending address blocked.