Brand kit

Logo, splash, colors, bumpers, watermark - everything shells need.

6 min read

Core assets

  1. 1
    Square logo (1:1)

    Used as the channel tile everywhere - Roku, Fire TV, EPGs, OG cards.

  2. 2
    Wordmark

    Horizontal logo for widescreen hero placements.

  3. 3
    Splash screen

    First frame shown when a viewer opens your channel on any device.

  4. 4
    Brand colors

    Primary and secondary colors are inherited by every TV shell theme, the web player, the /live page, and OG share cards.

Broadcast polish

  1. 1
    Channel ident

    3-5s branded video. Played as the first thing viewers see when they tune in.

  2. 2
    Bumper

    3-8s stinger played between programs on the linear feed.

  3. 3
    Lower thirds

    Optional PNG overlays for name graphics.

  4. 4
    Watermark

    Small logo overlaid in the top-right of the linear player.

AI generation

  1. 1
    Generate Brand Pack

    One click generates logo, splash, wordmark, palette, ident, bumper from a text prompt using Lovable AI.

  2. 2
    Regenerate any asset

    Each asset has its own regenerate button - swap without rebuilding the whole pack.

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