What happens when you press it
- 1We go and look
We search the live web for products doing your job, then read their own pages rather than guessing from memory.
- 2Prices and promises
You get what each one charges and the promise on their front page, side by side.
- 3Complaints become openings
Repeated grumbles about the rivals are the most useful thing on the page. Those are your openings.
Turning it into work
- 1A line to say
We write a short positioning line: who you are for, and why you beat the obvious choice.
- 2Build the gap
One press writes a prompt that builds into the opening, using parts off the shelf.
- 3We never copy
The prompt aims at the gap, never at cloning a rival's screens or wording.
If a rival's exact layout or copy is what you want, that is not what this does.