Everything you need to mail the AppLab launch
Six webinar email swipes, three social posts and five downloadable images. Paste your link in below and every swipe on this page uses it. 50% across the funnel, 30% on done-with-you setup.
Leave it blank and the swipes keep [LINK] so you can paste your link in later.
Email swipes
Written in plain words. Swap [DAY] and [YOUR NAME] for yours, and change anything that does not sound like you. Your list can tell.
Prelaunch - webinar invite (3 to 5 days before)
Subject lines
- Your phone app idea, built live (free seat inside)
- You do not need to code. You need to know what to type.
- [FIRST NAME], save your seat for [DAY]
Quick question. How many apps did you open today? Every one of them is a business someone owns. And right now, people with zero coding skills are building their own, web apps and mobile apps, with AI builders. Here is the catch nobody talks about: the builder will make almost anything, but most people sit staring at an empty box with no idea what to type. On [DAY] at [TIME] I am hosting a free live session to fix exactly that. On the session you will see: - How to answer ONE simple question and get a full build plan back - How to choose a web app or a mobile app before you start - Sign in, database, payments and your own owner admin panel, step by step - The App Store and Google Play how-tos, in plain words - How some people are building these for local businesses as a service No idea yet? Fine. It suggests ideas that suit you. Seats are limited on the live room, so grab yours now: [LINK] See you there, [YOUR NAME] P.S. Turn up live. The live room gets the launch price first.
Webinar day - morning reminder
Subject lines
- Today: from one answer to a real app
- [TIME] today (bring your app idea)
- Starts in a few hours
Today is the day. At [TIME] I am going live to show you how a complete beginner goes from one simple answer to a real web or mobile app plan, ready to paste into an AI builder. Bring an idea if you have one. If you do not, bring a business you know, a hobby or a trade. That is enough to start. Three reasons to show up live, not wait for the replay: 1. You will watch a real build plan get made, start to finish. 2. You can ask your questions in the chat and get answers. 3. The launch price is shown on the live session first. Your seat: [LINK] [YOUR NAME]
Webinar open - going live now
Subject lines
- We are LIVE (join now)
- Doors are open - come in
- Live now: building an app from one answer
We are live right now. Click and come straight in: [LINK] In the first few minutes you will see someone answer one question, pick mobile app, and get a full build plan: sign in, database, payments, owner admin panel and the steps to get it into the App Store and Google Play. Come in, say hi in the chat, and ask anything. [YOUR NAME] P.S. Late is fine. Jump in now and you still catch the build.
Mid launch - replay and objections
Subject lines
- Missed it? The replay is up (for now)
- "But I am not technical" - good
- The 3 questions everyone asked on the webinar
The webinar was full of the same three questions, so here are the answers. "I have no idea what to build." AppLab suggests ideas from the work, people or trade you already know. You pick one and carry on. "Can it really make a mobile app?" You choose web app or mobile app at the very start. A mobile plan comes with phone-first screens, sign in, and step-by-step App Store and Google Play instructions. You still submit to the stores yourself, and they decide approval, but you are never guessing what comes next. "I am not technical." That is who it is for. You answer in plain words, even by speaking. Your AI builder does all the typing, and every step has prove-it checks so you know it works. Mobile is where the money is spent. People spent around $150 billion on mobile apps in 2024. AppLab is the shortest honest way I have seen for a beginner to own a piece of that, instead of renting other people's software. The replay is up, but not for long: [LINK] [YOUR NAME]
Close - 24 hours left
Subject lines
- 24 hours left on the launch price
- The replay comes down tomorrow
- Personal or Agency? Decide before tomorrow
Heads up: the launch price and the webinar replay both go in 24 hours. Here is what you are deciding between. Personal: build your own web and mobile apps. Your idea, your product, your customers. Agency: the same, plus the rights to build and sell apps for other businesses. Every gym, salon, clinic and trade needs bookings, payments, customer records and, more and more, their own phone app. You can be the person who hands it to them. Either way you get one question to start, a full build plan, the App Store and Google Play how-tos, and you own everything you build. After tomorrow the price goes up and the replay comes down: [LINK] [YOUR NAME]
Final hours - last call
Subject lines
- Closing at midnight
- Final hours (then the price goes up)
- Last call: your app, built by Sunday
This is the last email about this. It closes at midnight tonight. Here is the whole thing in one line: answer one question, choose web app or mobile app, and paste the steps into your AI builder until you have a real product with sign in, a database, payments and your own admin panel. If you have wanted to own an app instead of just using other people's, the launch price ends in a few hours. Once it is gone, it is gone. [LINK] [YOUR NAME] P.S. Wondering if it is too late? It is not, until midnight.
Social posts
Short post - X, threads, feed
AI builders will build almost anything. The hard part is knowing what to type. AppLab asks you one question, you pick web or mobile app, then it writes the build plan: sign in, database, payments, owner admin panel. You paste the steps in, one at a time. [LINK]
Story or reel caption
No code. No tech experience. You answer questions, your AI builder does the typing, and you end up with a real web or mobile app you own. Link in bio: [LINK]
Facebook group or newsletter blurb
If you have an AI builder open and no idea what to tell it, this is the missing piece. AppLab starts with one question about who you want to help. It then decides the product shape, picks the ready-made parts that fit, and hands you numbered build steps with prove-it checks. What you end up with is a real product: sign in, a database, payments through your own account and an owner admin panel. There is also an agency option if you would rather build these for local businesses than for yourself. [LINK]
Downloadable images
Product showcases plus ready-made banners. Right click to save, or use the download button. Link them to your affiliate link.
Product showcase - landscape
1600 x 893 - review page, email, blog and presentation
Product showcase - square
1080 x 1080 - Facebook, Instagram and feed posts
Product showcase - portrait
1080 x 1350 - portrait feed posts and mobile promotions
Wide banner
1920 x 512 - email header, blog top, newsletter
Square post
1080 x 1080 - feed post, story, sidebar
Angles that are true
- The missing first step: everyone has a builder, nobody knows what to type.
- Works with no idea at all, because it suggests ideas that suit the person.
- Ends in a real product, not a landing page: sign in, database, payments, owner admin.
- Prove-it checks at every step, so a beginner can tell it actually works.
- Web or mobile: pick at the start, mobile plans include store how-tos.
- The agency door: build these for local businesses instead of for yourself.
Please do not say
Make $10k a month with this
Own the software instead of renting it
Get your app in the App Store
A mobile app plan with App Store and Google Play how-tos. You submit, the stores decide
Guaranteed rankings or traffic
Pages and copy written with your app, ready to publish
Fully automatic, no work needed
You answer questions and paste each step into your builder
Income, ranking and app store claims void commissions. The honest version sells better anyway.
Need something that is not here, like a bonus page angle or review access? Email partners@frankenapp.com and we answer it ourselves.